Types of Events You Can Rent Your Inflatable Services To

In this industry, you get to sell excitement, fun and entertainment for a living … how cool is that? Because of this, you have the opportunity to sell your services to a TON of events. Everyone is always looking to make the special events in his/her life more memorable. That is where your business can come in and make a huge impact.

You can sell your services to any type of event there is. That may include, but is certainly not limited to, birthday parties, grand openings, festivals, church events, corporate events, block parties, campgrounds, pumpkin patches, fairs, promotional events, BBQs and even wedding and baby showers!

Typically, 80 percent of business owners who are just beginning an inflatable rental business will cater to backyard birthday parties. Backyard birthday parties are great events to target for a variety of reasons:

• Firstly, there are neighborhood birthday parties that take place every weekend. That means there is ample opportunity for you to rent your services and market your business in your very own community.

• Secondly, once you are comfortable with setting up and taking down your units, you won’t have to stay at the parties for the entire duration. You’ll just need to be there in the beginning, and once more at the end to take down the unit. This gives you more hours in your day to operate your business.

• Thirdly, backyard birthday parties can generate multiple referrals for you. Because parents tend to stay at birthday parties for children of younger ages, they’ll take notice of your units, and if they are happy with the upkeep of your inflatables and of the service your business provides, it’s likely they’ll grab one of your business cards!

Eventually, you can seize the opportunity to market toward the corporate world if you have the desire to. You’ll want to make sure to have a steady stream of contacts before you jump in and sell your services to large businesses, festivals, churches, community organizations and the like.

Keep in mind that primarily renting your units to corporations will likely mean that you’ll need to increase your inventory. The reason behind this fact is that businesses will almost always want to have more than one unit at their events, and they’ll want to have the larger and more cutting-edge units that will set their events apart from the rest. That means having inflatable water slides, inflatable games and other innovative pieces in stock and ready-to-go.

Moreover, companies will want to call inflatable rental businesses that can rent them all the units they want and need. They likely will not call around to choose one unit from one inflatable rental company, and the others from another. They want to have a ‘one-stop shop’ for all their rental needs.

If you’d like to rent your services to the corporate world, you’ll typically need a minimum of three to four units. Unlike backyard birthday parties, you or your staff will need to be at these events for its entire duration … from start to finish. You’ll want to be there to supervise, and make sure your units are properly being used. On the upside, if you consistently network with businesses, there tends to be more money involved in renting your services to corporations.

It’s important to remember that the busiest month of the year for inflatable rental companies is October. October tends to be the month for back-to-school programs, pumpkin patches, Halloween parties, festivals and major fall events. As a result, you’ll want to make sure your inventory is stocked before the start of this month and that any repairs that need to be taken care of are completed well in advanced of this busy time.

When thinking about the kind of events you can rent your services to, don’t be afraid to have fun, be creative and think outside the box. You have the opportunity to add in the element of fun at any gathering, so use that fact to your advantage!