Your website is one of the most important tools for marketing your inflatable rental business. Nowadays, your customers will likely begin their search for an inflatable rental company online. As a result, your website is the very first impression a customer will have of your business, so it is important that your site represents your company in the best light possible.
Here are three things to consider when setting up your website:
Keep it simple
Make sure your website is easy to read, and that it provides useful information for your customers. Keep in mind that simple layouts work best. A white background with black text is always easy to read. Avoid colored backgrounds with colored text as much as possible, as this makes the text more difficult to read, and it can come across as looking unprofessional. Keep each page simple, to the point, and easy to understand.
Make it easy to buy
A well designed website needs to outline the products and services you offer, and also needs to provide accurate and up-to-date contact information. Your customers want as much information as they can gather in one sitting. Websites that include images and price information on each of your rental units, and the option to book a date online and place an order instantly, are likely to convert more prospects into customers. Your website is also a great place to showcase videos of your inflatables in action at events, as well as any photos of them that you have.
Drive traffic to your site
Once you have your website ready, you want to make sure your site attracts a steady stream of prospects. Offering promotions or monthly specials could help you increase the number of visitors to your website. You don’t have to give away your services for free, but everyone likes to feel like they are getting a deal. Adding a special service, or offering a discount can make your customers feel that their business is valued and appreciated.
Your website should also be optimized so that it is easily found by search engines like Google and Bing. Ask your website designer if he or she is familiar with SEO (search engine optimization) techniques. They should be able to point you in the right direction.
Remember, the more professional your site looks, and the easier it is to use, the more valuable it will be for your business. Don’t underestimate the power of your website, and don’t ignore this important element for building your inflatable business.
If you have any more questions about setting up or growing your business, feel free to give us a call at 1-800-569-0719 and speak with our experienced sales executives. Or, send us a message! https://www.einflatables.com/contact-us
