Branding and Marketing Basics
Every enduring business has effectively created a brand and a strategy to achieve success. It is best to do the same for your inflatable rental business. When it comes to branding, keeping consistent is key. Your words must be followed by actions. For example, if you say your company delivers on a particular goal – whether it be clean inflatables or punctual delivery every time – then you need to make sure you stand by what you say.
Before you begin to brand, however, you’ll first need to create a name for your business. Don’t rush this important decision. After all, your company name will be plastered all over your website, on your social media channels, as well as on your marketing and advertising materials. When thinking of a name for your business, keep in mind what you want to communicate to others. What drew you to this business, and what do you want others to know about your company? After you’ve given that some thought, the next steps in the process should be to come up with a unique sales proposition.
A unique sales proposition, or a USP, is a fancy term that embodies a simple concept. In a basic sense, a USP is a motto – usually a catchy one (that is still exudes professionalism) – that represents an idea, concept, or practice that your business adheres to. Sometimes a USP is referred to as a tagline. It’s a phrase that explains what your company does or stands for. An example of a popular USP is one from M&M’s candies: “The milk chocolate melts in your mouth, not in your hand.” When it comes to your inflatables rental business, your USP should communicate what you want to convey to others about your business. Is it clean equipment, or maybe it is quality entertainment? Again, take your time with this exercise. Similar to your logo, your USP will be associated with your business name for years to come. Once you’ve crafted the perfect USP, you must include it on all of your marketing and advertising materials.
The next step in the branding and marketing process is your logo. Remember, your logo serves as a visual representation of your brand. If you’re not quite design-savvy, it may be wise to hire a professional graphic designer to create a logo for you. However you decide to have it created, make sure that you settle on a logo that you love. You will want to avoid changing or altering it, so that you start to create an association between the visual representation of your logo and your business.
As you can see, branding, and thus, marketing, is an essential aspect to this business. If you have any more questions about setting up or growing your business, feel free to contact our experienced sales executives. We’ll be happy to help you. You can reach us by calling 1-800-569-0719, or by sending us a message. You can also download our marketing ebook by contacting us for the download password.
